1TANK Power Renew® Product Launch

& JESSI COMBS - POWERFUL CHEMISTRY CAMPAIGN

Sta-Lube

When launching a powerful product you need an unyielding spokesperson, enter Jessi Combs.

Her larger than life automotive celebrity persona created the perfect backdrop for us to build the 1-Tank Power Renew campaign. The final campaign included the package design, B to B sales material, photography, micro-sites, digital, print advertising campaigns, and a national TV ad campaign.

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Available Nationwide!

AT THESE RETAILERS:
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Package Design

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Challenges and Approach

The packaging needed to house a proprietary fuel funnel, convey differentiating claims, and a mountain of legal information and directions. Certainly not an ideal set of requirements, but we love a challenge.

The final design combined historical design features from CRC's other flagship products, easily fit a fuel funnel, and met the retailer's messaging requirements.

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Final Packaging & Marketing Launch

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  • Sta-Lube 97% Total Power Recovery - PROVEN!
  • Sta-Lube 100% Misfire Recovery - PROVEN!
  • Sta-Lube 99% Injector Flow Recovery - PROVEN!
  • Sta-Lube 5.7% MPG Potential Increase - PROVEN!

Jessi Combs - Powerful Chemistry Campaign

With packing design wrapped up it was time to start the multi-year campaign planned for Jessi Combs.

We kicked things off by creating our first round of creative assets. We hired the famed Dan Escobar to handle the photo shoot on location in Jessi Combs' personal shop. The assets went on to be used in a series of print and digital ads, tradeshow materials for SEMA and AAPEX, and social media posts.

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Dan Escobar Photoshoot

Trade Show Marketing - SEMA Show

1 Tank - Print Advertisements

FEATURED IN: Sta-Lube
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Complementary Ads

The ad campaign also included gasoline and diesel specific ad versions. Our team handled art direction and brought on the well known automotive photographer Collin Chappelle to shoot a series of ads featuring a Ford F-350 diesel, Corvette Z05 and 350Z on location in the Southern California desert.

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ABOUT VISFIRE

VisFire is a full service creative firm. We elevate enthusiasts brands through traditional graphic, industrial, and web design. We execute projects in the form of web and mobile development, illustration, packaging, photo shoots, video, ad campaigns, and customized printing.

We define enthusiast brands by companies whose customers are or are soon to become brand advocates. These are our clients. They don't compromise on quality and are setting new standards for the competition.

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