Our work for Eye Consultants of Atlanta began as a simple exercise to improve their mobile environment, but a single coat of paint doesn’t guarantee the kind of results we feel our clients deserve. What followed was a holistic redesign centered on the needs of a unique audience as well as extoling the best qualities of the Eye Consultants of Atlanta’s brand.
- Employed lowercase typesetting to ensure words are easily recognized
- Utilization of simple icons and an intuitive color coding system
- The UI relied on large click targets for visually impaired
An intelligently built UI is in tune with the end users’ mission and responsive to their needs. In the case of Eye Consultants of Atlanta, we recognized a successful project would need to take into account an audience with compromised vision. Design choices from typography to contrast were based on ADA and independent research to ensure the site responded to the challenges of this audience.
Our team worked with Eye Consultants of Atlanta to study user behavior patterns. The primary mission of most users was to quickly establish appointments and retrieve contact information. A clear path for this mission alongside tertiary missions and general marketing efforts were aimed at new users.
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About VIsFire VisFire is a full service creative firm. We elevate enthusiasts brands through traditional graphic, industrial, and web design. We execute projects in the form of web and mobile development, illustration, packaging, photo shoots, video, ad campaigns, and customized printing.
We define enthusiast brands by companies whose customers are or are soon to become brand advocates. These are our clients. They don't compromise on quality and are setting new standards for the competition.