Packaging Reboot

Challenge: Refresh a top selling automotive product line with all new production ready packing and maintain brand standards that have been around since 1939.

Before

If it isn't broken, improve it. The K&W product line has been a top seller at automotive retail parts stores for decades. The product line's colors and imagery were familiar to customers and retailers were understandably cautious of any changes to the brand.

This provided a great jumping off point for a brand update, but presented challenges to retaining the current customer base and calming retailer's fears. To successfully execute this project we needed to deliver a final design that could go into production and maintained key elements that held brand equity.

bottole-2

After

The final solution included updated branding on product specific logos, such as Trans-X and Block Seal, an automotive "jerry can" themed easy pour bottle, and incorporated the classic K&W "V" design elements.

bottole-1

Available Nationwide!

AT THESE RETAILERS:

THE K&W INDENTITY

The first phase of this project was a full exploration of the K&W logo in various versions and use cases.

ADDITIONAL VARIETIES

The design team also explored variations on the current logo as part of our creative exercise. While these didn't make it into the final design, we were able to use them as inspiration for other package and label elements later in the project. Exploring these concepts helped get the wheels turning.

Packaging Design Process

Bottle sketches became handmade foam mockups, which became CNC'd full scale models, and finally production ready CAD drawings with matching labels were delivered in time for the AAPEX and SEMA trade show packing competition.

EVOLUTION TO REVOLUTION:

All concepts must evolve. Through the design process the bottle and labeling were pushed to modern style standards while maintaining the brand's equity at each step.

serviceimages

Label Exploration:

bottle design concepts:

Our team painstakingly massaged the bottle and label design to fit various retailer and production requirements throughout the process. Through each step the design was refined, but maintained the classic K&W look.

bottole-1
bottle-4

bottle color studies:

Final Bottle concepts
btn-16
How can we help?

Would you rather talk to someone now?

PH:
855-840-2600

Local:
678-840-2600

Email:
info@visfire.com

×

Thanks for contacting us. We will reply to you shortly.

Something went wrong. Please try again or call 855-840-2600.