VisFire Developed a multi media campaign for CRC’s 1-Tank Power Renew including a 30-second spot for television and a 1-minute cut for YouTube. VisFire provided: top down concept development, production, script writing, art direction, and film direction. The result was a level of brand awareness never before experienced by the client.
Development
Concept Development
Storyboard Creation
Production
- Shot on location with a full crew of VisFire personnel and creative partners
- Our specialized equipment allowed for full coverage in a single day of shooting
- VisFire's planning insured that talent and partners we comfortable and prepared
Roll Out
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To maximize the impact of the video Visfire developed a comprehensive roll out campaign plan. This included a multi tiered plan for: the web, social media, and retail as well as proposed non-traditional elements. By working closely with our client's budgetary and scheduling requirements we were able to ensure every dollar was well placed and its effects would be quantified. This strategy gave our clients piece of mind and spurred the video to be seen by the targeted audience at the lowest impression and engagement rate possible.